Skills

Summary

My dual product & marketing discipline brings a high-impact versatility to young projects, helping teams understand market needs and build beautiful, engaging products that can serve rapidly evolving business goals. With 20 years of growing early-stage companies, I’ve developed a keen intuition around exceptional user experiences and applied that knowledge from on projects from the earliest stages of ideation through to scale.

Product
Product leadership
UX/UI design
Product strategy
No code / low code
Agile process
Roadmapping
Prioritization
Specification
Prototyping
Data analytics
User research
User interviews
Budgeting
Automation
Data architecture
Database

Marketing
Marketing leadership
Marketing strategy
Brand Identity/design
Media buying
Paid digital
SEO optimization
Content marketing
Data analytics
Social media
Market research
Pricing
Promotions
Partnership
Sponsorship
Event production
Asset valuation

Business
Strategy
Communication
Client service
Hiring
Team building
Mentorship
Conflict resolution
Process design
Research
Development
Pitching
Budgeting
Formation
Product/market fit
Selling
Vendor mgmt.

Proficiencies
Webflow + Finsweet
Adobe Creative Suite
Jira + Confluence
Google Workspace
MS Office
Figma
ChatGPT + Midjourney
Monday.com
Adwords / Adsense
Facebook Pixel
Hootsuite
Wix
Figma
Hubspot
Slack
Airtable
Familiarities
French language
HTML
CSS
Javascript
ChartJS
Github
Discord
Swift
Zapier
Xano
Zendesk
Blender
Unity
MySQL
Storybloks
Procreate

Experience

EV.Guide

Founder
Aug. 2022 - Present
EV.Guide helps buyers find an electric vehicle that fits their lives, improving point-of-sale experience sand EV ownership outcomes.
As founder, responsible for all strategic planning, design, build & execution of EV.Guide web & mobile product portfolio, owning digital strategy, user experience, site operations, product road map, engineering, technical development, and content development.
Product Design • Market Research • UX / UI Design • Business Development • Pitch / Presentation • Market Testing • Prototyping • Content Development • Vendor management • Team building • Team management • Data architecture • Engineering • Automation • DevOps

Money Experience

Part of the Redstar Ventures family of companies
VP Product & Design
Dec. 2017 - Nov. 2022
Money Experience develops innovative software and curriculum to teach personal finance and quality of life concepts to young people.
As a founding member of the team, led UX design and development of the company’s product porftfolio, including a highly sophisticated interactive “life simulator”. Brought two platforms to market, resulting in multiple awards and nominations, as well as a utility patent. Hired and managed a contract team of engineers to spin up product beta, and subsequently built the company's in-house product team. Brought two platforms to market from research through ideation, concept, design, development and market acceptance. Hired and managed teams around marketing, curriculum development and product development.
Product Design • Market Research • UX / UI Design • Business Development • Pitch / Presentation • Market Testing • Prototyping • Content Development • Vendor management • Team building • Team management • Agile development • Roadmapping • Specification writing

Redstar Media

Part of the Redstar Ventures family of companies
Director of Marketing
July 2012 - Dec. 2017
Redstar Media produces cutting edge live music & technology events as interactive content, broadcasting live to global audiences.
Led the marketing and branding of various web series, and marketed video content to online audiences. Designed event formats as interactive experiences, allowing at-home audiences to participate live with their favorite artists via social media. Led business development and sponsorship. Included the Emmy® Award winning series Behind The Album, UberSessions, the Amanda Fucking Palmer Salon and more.
Branding • Identity design • Asset creation • Pitch / Presentation • Business development • Client service • Graphic design • UX / UI design • Product development • Merchandising • Social media strategy • Content development • Copywriting • PR • Promotions • Prototyping

StopDownFire Photography

Owner
2002 - 2011
Professional photography services for the music, fashion and event industries.​
On-site event photography for clients such as Live Nation, Starwood Hotels, Stuff Magazine, Boston Phoenix and various music & fashion festivals. Experience includes portraiture and weddings. Skills include natural light photography and drone flight.
Photography • Photo editing • Videography • Video editing • Drone operation • Client service • Print design • Project management

Madison Square Garden Entertainment / Citi Performing Arts Center

Director of Concert Marketing & Promotions
July 2008 - July 2012
Citi Performance Arts Center is a world-class historical downtown theatre hosting a wide range of big-ticket entertainment events.
Designed and implemented integrated regional marketing campaigns for national touring artists promoted by Madison Square Garden Entertainment. Facilitated marketing and sponsorship for visiting concert promoters including AEG, Live Nation & Bowery Presents. Created and maintained promotional partnerships, executed media buying and social campaigns. Danced in a Foofa costume, as necessary.
Media buying • Promotions • Street team activation • Sponsorship activation • Asset creation • SEO • CPC • Adwords • PR • Social media strategy • Content creation • Graphic design • Client service • Vendor management • Reporting • Budgeting • Conflict resolution • Negotiation

go2 Media

Product Manager, Mobile
2006-2008
GO2 Media was a pioneer in the mobile web, developing bite-sized WAP content for devices before the advent of the smartphone.
Based on tech and user trends, developed new products and content to increase engagement among the millions of unique users who would visit go2 Media’s portal through their Verizon dashboard.
Product management • Market research • UX / UI design • Specification writing • Content development • Copywriting • Graphic design • Prototyping • Editing • Quality Assurance • Data analysis • Trend watching • Market testing

BzzAgent

Producer
2005-2006
BzzAgent was a word-of-mouth marketing company, attempting to sell conversations as a marketing channel.
Project management and client services for national word-of-mouth media campaigns. Clients included Fortune 500 companies such as Hershey Co., Anheiser Busch, Unilever, Hachette Filipacchi Media, and many more. Developed branded product sampling campaigns with supporting collateral.
Project management • Client service • Design direction (print, email) • Logistics • Content development • Copywriting • Reporting • Vendor management • Print proofing

Instant Live Concerts / Live Nation Entertainment

VP Marketing
2003 - 2005
Instant Live was the first recording company to provide live concert CDs to thousands of fans at a venue, just minutes after a performance.
As one of the first three employees, led branding and design of all marketing assets and product portfolio. Maintained business development relationships with artist teams, agencies, record labels distributors and sponsors. Managed sponsorship activation nationally. Became youngest Vice President within Live Nation Entertainment. Ask me about the time our tour bus broke down in Connecticut.  
Marketing strategy • Branding • Promotions • Media buying • UX / UI design • Merchandising • Content development • Copywriting • Graphic design • Prototyping • Retail distribution management • Business development • Client service • Touring • Product design • PR

Additional Experience

Sponsorship & VIP Program Assistant
Bank of America Pavilion / Live Nation
Boston, MA
2003 - 2005
Promoter Representative​
Live Nation Entertainment
Cambridge, MA
2004-2007
Box Office Representative​
Verizon Wireless Arena
Manchester, NH
2002-2003
Street Team Leader
Clear Channel Communications / WHEB
Portsmouth, NH
2002-2003
Street Team Member
Good Stuff Marketing
Manchester, NH
2001
Car Audio Sales / Installation
Best Buy
Concord, NH
1999-2001

Education

University of New Hampshire

BA, English
2000 - 2004
Degree:
English with a focus in creative writing
Extra curricular:
Director of Production
Student Committee on Popular Entertainment​ (SCOPE)
Coordinating all sound, lights, staging, and labor for national concert tours visiting the UNH campus. Included music and comedy performances in the 2,000 capacity field house and 6,000 capacity Whittemore Center Arena. Concerts included Stone Temple Pilots, Guster, Ben Harper, Howie Day, The Roots, Sugarhill Gang, Jim Breuer, Bob Saget and more.

Personal

Contact

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© 2023 Michael Justin Young